General Manager / Business Developer ·
1997–2016 · USA & Mexico
Led general management, business development, marketing and sales across Cindu’s U.S. and Mexico operations, with responsibility for market expansion, strategic planning and P&L. Developed distribution channels, launched and positioned new product lines, managed go-to-market strategy, branding, pricing, technical and sales collateral, and built commercial relationships that supported sustained growth across both markets.
01
Expanded Cindu’s commercial presence by developing new markets, distribution channels and strategic customer relationships across the U.S. and Mexico, supporting sustained business growth.
02
Led the launch and commercialization of new product lines, managing positioning, branding, pricing, go-to-market strategy, technical materials and sales collateral.
03
Built and expanded distribution networks and commercial partnerships in the U.S. and Mexico, creating new channels and supporting continued market penetration.
04
Led business operations, strategic planning, sales, marketing and P&L, managing teams and resources while supporting sustained growth and stronger profitability.
Developed the market-facing materials used to introduce and support Cindu’s roofing products, including technical product information, sales materials and communications designed for distributors and customers.
Created and directed marketing communications and commercial materials to present Cindu’s roofing products, strengthen the brand, and support conversations with customers and distributors throughout the sales process.
Developed tools and materials to support distributor relationships and the sales process, translating product features and technical information into clear commercial communications for the market.
